Welcome to the guide for MKT 430: Services Marketing Management
This guide will connect you with resources to find books, journal articles, information from reference books, company information and other sources.
Some tips to get you started:
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Another advantage to starting your research early: you can schedule a consultation with a librarian. Librarians are here to help you navigate the many resources available to you, and a consultation is a great opportunity to make sure you are looking in the right places. Librarians are glad to help!