Welcome to the guide for MKT 340: Introduction to Marketing Research
This guide will connect you with resources to find books, journal articles, information from reference books, company information and other sources.
Some tips to get you started:
If you run into any trouble at any point in your research process, you can always Ask Us for help.
Another advantage to starting your research early: you can schedule a consultation with a librarian. Librarians are here to help you navigate the many resources available to you, and a consultation is a great opportunity to make sure you are looking in the right places. Librarians are glad to help!