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Marketing: Customer/Demographic Resources

Guide to finding resources related to marketing.

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Consumer Behavior

General Demographic Information

UK Libraries owns numerous books published by New Strategist Publications and Euromonitor which contain demographic materials. To see a full list of titles, search in InfoKat Discovery using the keyword "New Strategist" or "Euromonitor."

Here are a few examples of the many books from these publishers:

Demographic Statistics

Specific Demographic Information

Generational Information

Business and Economics Liaison

Peter Hesseldenz's picture
Peter Hesseldenz
W.T. Young Library

University of Kentucky

Lexington, KY 40506-0456

(859) 218-1840


New Strategist Publications