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Marketing: Finding Articles

Guide to finding resources related to marketing.

Finding a Known Article

If you are looking for a particular article, there are two places to look to see if we have access to the journal.

To see if UK has access to the article electronically, check the E-Journals A-Z -- you must search this database by the JOURNAL title, NOT the article title.

To find out if UK owns a paper copy of the article, check InfoKat Discovery, the libraries' online search service. You can search by either journal title or article title in InfoKat Discovery.

If the article is not available either electronically or in paper, you can order it using our Interlibrary Loan Service.

Finding Older Marketing Materials

Marketing News

Newspaper Databases:
UK Libraries currently subscribes to the following newspaper databases, all of which contain a great deal of marketing news:

Other News Sources:

Business and Economics Liaison

Peter Hesseldenz's picture
Peter Hesseldenz
W.T. Young Library

University of Kentucky

Lexington, KY 40506-0456

(859) 218-1840