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Marketing: Industry Resources

Guide to finding resources related to marketing.

Associations

Tradeshows, Expos, and Conferences

Use these website to find upcoming trade shows in your area of interest.

Industry Resources

Banking/Commerce Industry-Specific Guides

Entertainment/Leisure Industry-Specific Guides

Databases

NAICS and SIC

The Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) are numerical classification systems created by the United States government.  These systems are used to group/classify like companies into industries for the purposes of collecting, analyzing, and publishing statistical data related to the U.S. business economy. The SIC system was originally developed in the 1930s and was last updated in 1987.  The NAICS system was first released in 2002, updated in 2007 and last updated in 2012. 

While NAICS has "officially" replaced SIC, many business directories and databases still use one or both of the systems.  Therefore, it is important to know about both SIC and NAICS.

  • The Standard Industrial Classification (SIC) consists of four digit numbers that apply to a company based on the type of products or services it produces.
    • An example of an SIC Code is:  5812 = Eating Places
  • The newer North American Industry Classification System (NAICS) employs six digits to allow for a more detailed system of industry classification. 
    • An example of a NAICS Code is: 722110 = Full Service Restaurants

Some library databases, books, and web sites allow you to search using SIC and/or NAICS codes. It is very helpful to know what your industry code is before starting your research in Library and government resources. 

Government Resources

Science/Technology Industry-Specific Guides

Business and Economics Liaison

Peter Hesseldenz's picture
Peter Hesseldenz
Contact:
W.T. Young Library

University of Kentucky

Lexington, KY 40506-0456

(859) 218-1840

Industry Overviews

Ratios

Healthcare Industry-Specific Guides

Retail Industry-Specific Guides

Travel Industry-Specific Guide