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Marketing: Restaurants

Guide to finding resources related to marketing.

Fast Food

panera

Fast food places allow customers to quickly get food for cheap. Many places offer carry-out, delivery, or party platter options. Popular fast food chains often sell hamburgers, chicken, pizza, sandwiches, and pasta.

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Consumer Demographics

Trade Organizations

Casual Eateries

bdubs

Casual restaurants are between fast food and fine dining, generally offering more variety, healthier options, and large portions. The customer orders from a waiter, who brings the food to the table. Most casual restaurants are chains, but may also include local mom-and-pop shops.

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Industry Profiles

These reports compile data, statistics, predictions, and analysis of major restaurant corporations and the industry as a whole.

Publications

Fine Dining

finedining

Fine dining is typically the most expensive type of restaurant. Establishment offer excellent service, high quality ingredients, a trained chef, and smaller plates for more courses. They may have a dress code, valet parking, and a smaller and carefully crafted menu. There are few chain fine dining restaurants, and most are owned or managed by award-winning chefs.

Books

Other Resources