Skip to main content

Marketing: Brands

Guide to finding resources related to marketing.

Brands

A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

- from the American Marketing Association Dictionary

Ebooks

Brand Directories

Suggested Search Terms

brand
brand choice
brand identification
brand loyalty
branding (marketing)
logos (symbols)
product management
product placement
trademark + company name

Publications

Reference

Trademarks

Print Books