Research Guides: Entrepreneurship: Markets/Demographics

New Strategist Publications - Demographic Info

UK Libraries owns numerous books published by New Strategist Publications which contain demographic materials. To see a full list of titles search in InfoKat using keyword, "New Strategist." Here are a few examples of the many books from this publisher:

Best Customers, 9th Edition by New Strategist Publications
Call Number: HC110.C6 B47 2012
Publication Date: 2012
In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy.
The American Marketplace by New Strategist Publications
Call Number: eBook
Publication Date: 2011
Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth.
American Buyers by New Strategist Publications (Editor)
Call Number: HC110.C6 A54 2010
Publication Date: 2010
American Buyers gives you weekly and quarterly buying data for hundreds of items that are organized into 10 chapters--apparel, entertainment, financial, food and alcohol, gifts, health care, housing, utilities, transportation, and a final chapter encompassing personal care, reading, education, and tobacco.
Who's Buying Entertainment by New Strategist Publications
Call Number: ebook
Publication Date: 2014, 10th ed.
A presentation of the demographics of who buys entertainment. Based on unpublished data collected by the Bureau of Labor Statistics Consumer Expenditure Survey.

Online Marketing & Demographic Resources

data.census.gov
The U.S. Census Bureau’s new platform to access detailed tables and maps for population, housing, economic, and geographic data from the Census of Population and Housing, Economic Census, American Community Survey, and more. Users can generate simple visualizations, extract reports, and explore census data by theme or topic. data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census and more.
data.census.gov replaces American FactFinder, which was retired on March 31.
Bureau of Labor Statistics
The Bureau of Labor Statistics of the U.S. Department of Labor is the principal Federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy. Its mission is to collect, analyze, and disseminate essential economic information to support public and private decision-making.

Mintel Academic
More than 600 report titles dealing with consumer and market reports covering the U.K., Europe, the U.S. and international consumer markets are added to Mintel every year. Also includes daily news articles on corporate, product and advertising activity; market share and drivers; forecasts; and leading company information.
American Women: Who They Are & How They Live
Provides demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. Also includes demographic data on women's health, incomes, living arrangements, spending, and wealth.
American Men: Who They Are & How They Live
Provides demographic data showing the size of the male population, its changing age distribution, rising educational attainment, and evolving racial composition. Also includes demographic data on men's health, incomes, living arrangements, spending, and wealth.
Statistical Insight
Find statistics on population, economic conditions, labor, health, education, natural resources, pollution, and many other topics.

Market Share

Market Share Reporter by Gale Research Inc.
Call Number: HF5410 .M35
Presenting comparative business statistics in a clear, straightforward manner, Market Share Reporter affords an immediate overview of companies, products and services and cites original sources.
Market Share Tracker: Global Market Share Planner
Call Number: HD2757.15 .G563 2008
Publication Date: 2008
Provides market share data for leading consumer brand-owning companies for the top 4,500 companies across 30 countries worldwide.

Additional Demographic Publications

Who Buys What by Euromonitor International
Call Number: HF5415.32 .W56 2009
Publication Date: 2009
Who Eats What by Euromonitor International
Call Number: HD9000.4 .W48 2009
Publication Date: 2009
The Lifestyle Marketing Analyst
Standard Rate and Data Service.
Call Number: HF5415.33.U6 L54
Provides extensive lifestyle data on interests, activities, and hobbies within specific geographic and demographic markets. Latest volume (2008) in Reference.