At your fingertips find advertising terms and concepts quickly and easily in this A-Z reference guide. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry.
This completely new second volume explores nearly 500 major marketing and advertising campaigns from 1999-2005. Entries profile recent print, radio, television, billboard and internet campaigns. Both major marketing campaigns of new companies and new product campaigns from well-established companies are covered. Historical context is provided along with the expected and actual outcomes of each campaigns. Photos and sidebars enhance the text.
dvertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far-reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.
In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology.
Use to find information about advertising agencies (such as number of employees, clients, annual billings, key people, etc.) and advertisers (such as advertising expenditures, advertising agencies used, brands, key competitors, etc.).