Now in its fourth edition, this book helps readers learn about marketing specialty food items. In addition to packaging, labelling, pricing, storage and shipping, this book tells readers how to advertise, promote and sell their product. This new edition features updated information regarding the health and organic food markets, US government regualtions on food production, advances in technology available to food entrepreneurs and a completely revised and updated appendix section with listings of website addresses and contact information useful for specialty food marketers.
As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, a farmers' market renaissance is beginning throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide to marketing, being a resource for farmers or market gardeners selling their produce at farmers’ markets; for city planners or market managers in starting and building a market; and for community activists and city planners trying to foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. Appendices cover insurance, customer surveys, farmers’ market profitability, and benefits of farmers’ markets.
Reclaiming Our Food tells the stories of people across the United States who are finding new ways to grow, process, and distribute food for their own communities. Their successes offer both inspiration and practical advice. Reclaiming Our Food is a practical guide for building a local food system.
In 2009, First Lady Michelle Obama established an organic vegetable garden at the White House, reflecting the impact and popularity of the "green" food movement at even the highest levels. Global sales of organic products topped $23 billion in 2008 and have been growing 20 to 25 percent annually for the past decade.
To search for articles and research on local foods you can search the following databases using search terms such as:
You might also add the following terms to find more specific information, such as:
Provides full-text for thousands of business journals and other sources, peer-reviewed business publications, trade journals/general business magazines, books (most indexed by chapter), industry reports and market research reports.
Published by the U.S. Department of Agriculture, May 2010. This comprehensive overview of local food systems explores alternative deﬁnitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems.
Published by the U.S. Department of Agriculture, November 2011. This study uses nationally representative data on the marketing of local foods to assess the relative scale of local food marketing channels.
Did you know the average meal travels 1,500 miles from the farm to your plate, resulting in lost nutritional value and taste every mile of the way? Buying Kentucky Proud products decreases this distance and ensures that you’re eating fresh and nutritious foods while supporting Kentucky’s farm families.