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ISC 321: Customer/Demographic Resources

A guide to help students in ISC 321 complete their projects. Fall 2018.

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Consumer Behavior


Other Resources

Consumer Analysis

Demographic Statistics

General Demographic Information

UK Libraries owns numerous books published by New Strategist Publications and Euromonitor which contain demographic materials. To see a full list of titles, search in InfoKat Discovery using the keyword "New Strategist" or "Euromonitor."

Here are a few examples of the many books from these publishers:

New Strategist Publications

Market Share

Business and Economics Liaison

Peter Hesseldenz's picture
Peter Hesseldenz
W.T. Young Library

University of Kentucky

Lexington, KY 40506-0456

(859) 218-1840

Marketing to Millenials

Other Millennial Information

Generation Z