Guides to the Literature
Developing a new product begins with the conception of an idea, but many steps exist between the formation of an idea and the successful execution of a new product launch. This guide has been created in order to help marketing students who would like to see the tools that Young Library has that can aid them in conducting market research in preparation for launching a new product.
Of course, the most difficult aspect of creating a guide about developing a new product is that each idea for a new product is unique and has a number of resources that could apply to it. Therefore, this guide will focus primarily on getting users acquainted with the tools available at Young Library that will aid in carrying out competitive analysis of companies and industries, consumer analysis and finding information on intellectual property like patents and trademarks.
Knowing about these resources will be a great first step toward getting an idea about the type of research that needs to be carried out before a new product can be successfully launched. Keep in mind that these are just a starting point, there are many more resources available through Young Library that are not listed here. Go to the sections "Books: Finding & Browsing" and "Finding Articles and Journals" to find out more about finding books and articles.
For those that are just learning about all that goes into developing a new product, the following sources are excellent starting points. Since investigating possible markets for a new product is an important part of the development process for marketing students, some sources give a background on marketing and market research in relation to product development. If you are wondering how to go about finding the books listed below using the online catalog, take a look at the tab labeled "Books: Finding and Browsing."
Business and Economics Liaison
W.T. Young Library
University of Kentucky
Lexington, KY 40506-0456
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