Career Resources

• The Brand Called You (Fast Company) - the article that started it all! 
• 45 Things to Do on Social Media to Find Jobs
• Getting that New Job Takes Shine 
• Social Media for Careers (Simmons University)
• Like Me: Generation Z and the Use of Social Media for Personal Branding (Management Dynamics in the Knowledge Economy)
• Savvy Self-Promotion (Harvard Business Review)
• Personal Branding and Social Media for Students in Today's Competitive Job Market  (Journal of Research in Business Education)
• What 80% Of Employers Do Before Inviting You For An Interview

• Optimizing Your Resume for Applicant Tracking Software
• 13 Best Practices for Beating an Applicant Tracking System
• Beat the Robots: How to Get Your Resume Past the System and Into Human Hands
• The Easy How-To Guide to Formatting Resumes for Applicant Tracking Systems 
• Can Your Resume Beat the Bots? How to Make It ATS-Friendly
• Get Your Job Application into the Hands of a Hiring Manager with This Perfect Method

Compare a job ad with your cover letter or resume to optimize your materials for an applicant tracking system: Jobscan

• Using your Strengths: In the Job Search, Interview and New Position (West Texas A&M University)
• Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach
• How to Include Strengths in a Resume and Cover Letter
• Using Your Myers-Briggs Type to Advance Your Career

• Case Interviewing Guide (Wisconsin Business School)
• Vault.com Guide to the Case Interview (e-book)
• Management Consultant Case Interviews
• CaseInterview.com: Free content but registration required. It is designed for aspiring management consultants, and was founded by Victor Cheng, author of "Case Interview Secrets," who is a frequently cited expert on the case interview.
• Interview Preparation Tips (Bain): includes case interview guidance
• Preparing for the Case Interview (Deloitte): Prep tool allows you to practice problem-solving skills, analytical ability, and strategic and logical thinking.