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New Product Development: Government Sources, Websites, People & Research Centers
According to it's website, the Marketing Science institute, "financially supports academic research for the development—and practical translation—of leading-edge marketing knowledge on topics of importance to business."
If you would like to find experts related to the marketing side of new product development, you should try looking for marketing associations through the electronic resource, Associations Unlimited. Marketing associations have many members in the business world that are experts in their field. A link to Associations Unlimited is available in the "Directories" box under the tab "Directories, Handbooks, Geographical & Biographical Sources."
Also on this page, in the box "Websites," is a link to the American Marketing Association's website, a great place to start your search for experts in the field.
The U.S. government compiles an enormous amount of data, so much that sometimes it is overwhelming. The following sites contain important information for those interested in new product development; however, they are just a few of many government sources that could be useful.
The Census Bureau's website has a number of great resources under its "Business & Industry" section. The NAICS code descriptions and the information found under the "Economic Census" link are particularly useful for people interested in doing industry research or locating business markets.
The U.S. Census Bureau’s new platform to access detailed tables and maps for population, housing, economic, and geographic data from the Census of Population and Housing, Economic Census, American Community Survey, and more. Users can generate simple visualizations, extract reports, and explore census data by theme or topic. data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census and more. data.census.gov replaces American FactFinder, which was retired on March 31.
The U.S. Patent and Trademark Office can be a helpful tool when investigating new patents from other companies. It also offers a brief overview of what intellectual property is. To search for patents, click the second link, "Search," under "Patents" on the site's homepage and then under the text in bold, "Searching Full Text Patents," on the new page, select the link marked "Quick Search." The best fields to use to search on the quick search are "Title" or "Patent Number."
The Internet has a plethora of information available for those interested in new product development in relationship to marketing. When searching websites, be cautious and make sure the information comes from a credible source. The following sites should be helpful for you.
The American Marketing Association has a number of great research resources on its site. The tab marked "Resource Library" at the top of the page has a lot of great articles about current events in the marketing world.
A great website for consumer trends. To see some of the most recent top ten lists of most watched/most bought, go to the tab titled "News & Insights" and then select "Top Tens & Trends" from the drop down menu. Then you can select the media type you are most interested in.