Research Guides: Marketing: Beverages

Alcohol

Diageo
Large spirits conglomerate that includes brands such as Guinness, Bailey's, Smirnoff, Jose Cuervo, Ciroc, and Crown Royal.
Anheuser-Busch

Kentucky Bourbon Trail
You can find a starting guide, promotional events, merchandise, and news about the nine bourbon distilleries on the trail.

Bourbon brands include:

Blue Stallion Brewing
"We specialize in authentic German lagers and British ales focusing on traditional brewing techniques and ingredients. We offer approachable beers for the craft beer enthusiast as well as the first time craft beer drinker. Like you, we no longer accept that a casual beer needs to be yellow with no character or flavor."
The Beer Trappe
"At The Beer Trappe, we are dedicated to providing a neighborhood friendly bar that offers one of the most diverse selections of beer in the country and the best beer experience possible."

NationMaster
Comparative lists of countries that consumer the most soda, coffee, tea, beer, and spirits per capita.
ABA Supplier Directory

The Bar and Beverage Book by Donald Voet; Judith G. Voet; Charlotte W. Pratt; Costas Katsigris; Chris Thomas
Publication Date: 2012

The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club-any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages.
Coffee by Robert W. Thurston; Jonathan Morris; Shawn Steiman
Publication Date: 2013

Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry offers a definitive guide to the many rich dimensions of the bean and the beverage around the world. Leading experts from business and academia consider coffee s history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today.
Ethics in the Alcohol Industry by Simon Robinson; Alexandra Kenyon; Edward F. Halpin; Alexandra J. Kenyon
Publication Date: 2009

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious groups, Government and local authorities.

Best Customers by The Editors at New Strategist Press (Editor)
Publication Date: 2015

Chapter on Alcoholic Beverages.
Who's Buying Alcoholic and Nonalcoholic Beverages by New Strategist Press (Editor)
Publication Date: 2005

Consumption, market preferences, and consumer surveys about the beverage industry.

These reports compile data, statistics, predictions, and analysis of major beverage manufactures, distributors, and the industry as a whole.

Beverage Industry
From 1993. Feature articles, business profiles, interviews, commentary, and news on all aspects of production, marketing technology and distribution of beverages; product reviews and industry issues aimed at executives, managers and chemists in the industry.
Beverage Industry
Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations.
Beverage World
1993 - 2014. Designed for managers and executives in the beverage industry.
BevNET
Includes job postings and news about specific beverages.

American Beverage Association
Provides resources on nutrition, marketing, the environment, and supplies for the non-alcoholic beverage industry.
Beverage Marketing Corporation
Consulting and research on beverage marketing.
International Society of Beverage Technologists
Caters to the scientific aspect of the beverage industry, including bottling, carbonation, flavoring, and ingredients.