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Guide to finding resources related to marketing.

Most-Used Electronic Business Resources

The following databases allow for the broadest, most comprehensive, and most easily-accessible coverage of business topics.



Marketing Encyclopedias and Dictionaries

Marketing Campaigns

The Encyclopedia of Major Marketing Campaigns covers over 500 major marketing and advertising campaigns of the 20th century. Each article looks at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign-- what worked, what didn't and why.

  • Volume 4 (2019) includes new entries that cover 2014 to 2018.
  • Volume 2 (2007).