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Marketing: Apparel

Guide to finding resources related to marketing.

Accessories

necklace

Accessories refer to items such as scarves, hats, jewelry, hosiery, belts, watches, and bags.

Luxury Apparel

luxurybag

Luxury apparel promotes status, creativity among individual designers, and avant-garde looks. These brands are often associated with fashion runways and the modeling industry.

Industry reports:

Luxury-specific resources:

Websites

Footwear

footlocker

Footwear businesses include both brand names and retail locations. Generally, certain stores are contracted to sell different brands.

Industry reports:

Footwear-specific resources:

General Books

Publications

Inexpensive Retail Apparel

shirts

These stores offer clothing, shoes, and accessories in varying degrees of quality and price.  

Industry reports:

Athletic Wear

tennisshoes

Athletic Wear  includes the apparel and shoes that are generally used for exercise and lounging.  

Active wear resources:

Demographics