Industry Research
In addition to researching individual companies, it is also important to have an understanding of the industry in which they operate. A good place to start is a comprehensive industry report that provides a broad overview. This can then be supplemented by searching industry news.
Industry Reports
Industry reports are a comprehensive account of a particular industry, including the current size and value of the industry, the competitive landscape, the outlook for the industry, key products and services, barriers to entry, threats to the industry, and key trends affecting the industry.
Always check the date to make sure the information is current! And be sure to supplement these reports with information found in newspapers and trade publications.
- IBISWorldIBISWorld reports contain key statistics and analysis for over 700 U.S. industries, including industry performance and outlook, competitive landscape, market share and characteristics, and more. Browse by industry or search by keyword to access these comprehensive reports.
- First Research Industry IntelligenceProvides access to: Over 900 Industry Segments, updated regularly with monthly statistics and indicators as well as quarterly trend updates; Call Prep Sheets for preparation for sales calls when time is limited; State Profiles to monitor monthly employment, business and real estate trends in each of the 50 US states.
- Business Source CompleteEnter your industry, such as "restaurant" on the first line and then "industry profile" on the second line. You can also do a search for an industry or company and then limit the results on the left menu to "industry profiles."
- Mintel Academic
More than 600 report titles dealing with consumer and market reports covering U.K., European, U.S. and international consumer markets are added to Mintel every year. Also includes daily news articles on corporate, product and advertising activity; market share and drivers; forecasts; and leading company information.
- StatistaStatista integrates statistical data on over 80,000 topics from over 22,000 sources onto a single platform, providing researchers direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. It also provides data on market forecasts, white paper studies, dossiers, industry reports, digital market outlooks and consumer market outlooks.
- FactivaA global news source that includes regional business and industry publications. Find industry snapshots by clicking on Companies / Markets in the top menu and then selecting "Industry."
