Encyclopedia of RhetoricThe Encyclopedia of Rhetoric is a comprehensive survey of one of the Western world's oldest disciplines. Its 150 entries, written by leading scholars, bring together expertise in classical studies, philosophy, literature, literary theory, cultural studies, speech, and communications in a comprehensive treatment of the art of persuasion. The Encyclopedia is the most wide-ranging reference work of its kind, combining theory, history, and practice, with a special emphasis on public speaking, performance, and communication.