Overview
Liaison teams are expected to do outreach and engagement with their assigned departments and collaborate to establish partnerships to connect the library to academic and research programs. In terms of outreach strategy, you have agency to determine what modes and methods best meet the needs of your disciplines. Below are training or conference resources to inform outreach and engagement work at UK Libraries along with contact information and strategies.
Names To Know for Liaison Outreach
The following is a list of faculty and staff positions and roles that exist within most academic departments, that you will want to keep track of. Faculty rotate in and out of these roles. Check departmental web pages and check in with administrative assistants.
- Department Chair
- Director of Graduate Studies
- Director of Undergraduate Studies
- Administrative Assistants (staff - there is often more than one, and each have different scopes of responsibility)
- Dept Library Liaison -- some departments have a designated member who works with the library for all department needs
- Active Curriculum Committee (may be either regular or ad hoc/review-related; may address graduate or undergraduate curriculum)
- Faculty who teach GCCR, Capstone, Methods, Research courses frequently, based on course schedules from several semesters
Baseline Knowledge
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Competencies for Academic Library Outreach Work(approved by ACRL BOD Oct 2023) (7-10 minutes to read) - Free
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Developing an Outreach Strategy 101COMING SOON! UKL Marketing workshop on varied modes of communications for different purposes and audiences in liaison outreach. (1 hour, in-person) - Free
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SkilltypeProvides training at different skill levels, resources and events that outline outreach and engagement on a variety of topics in libraries (30 min - 1 hour depending on program) - Free
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UKL Marketing Forms - for outreach supportTo engage our promotional services, please fill out and submit the Marketing Services Request Form. The form will allow you to request assistance or materials for outreach and engagement events and engage our graphic design or photography and video services. (10-15 minutes) - FREE
Advanced Knowledge
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ACRL University Libraries Section: Academic OutreachProvides a list of upcoming and past programs on conducting outreach in libraries; opportunities to get involved in national committee service focused on outreach (trainings–50 minutes; national committee work– about 3-5% of your DOE) - Free
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Adobe Express for Beginners | Adobe Creative CloudGraphic design tool for creating flyers, developing content for use in college newsletters; trim videos, resize videos, etc. (27 minute video) - Free
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Canva Design Course Series (create your own account)Graphic design tool for creating flyers, content for use in college newsletters, creating presentations for conferences and/or workshops, etc. (3-5 minute video tutorials on a variety of skills) - Free
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Center for the Enhancement of Learning and Teaching (CELT)CELT is an amazing library partner. You may wish to partner with CELT for creating or promoting workshops (meeting with CELT consultant in-person/online, and including email communication, 1-2 hours) - Free
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Library Marketing and Communications ConferenceIncludes information for the conference along with paid webinar opportunities on a variety of outreach topics for libraries (National Conference for Library Marketing Departments: 2-days +travel time; coordinate with UKL Marketing to attend as a team) - $39 (for webinars)--$1,000 for registration and travel costs
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SkilltypeProvides training at different skill levels, resources and events that outline outreach and engagement on a variety of topics in libraries (30 min - 1 hour depending on program) - Free
Strategies
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Liaison FacilitatorsReach out to your team facilitator if you want to discuss outreach in your team meeting or want to offer suggestions for discussion at facilitator meetings.
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Liaison Teams (team contact)Ask your liaison team about their outreach strategies. Add it for discussion to your team meeting agenda and brainstorm a list of techniques to share across your team or other teams.
Contacts
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Coordinator of Liaison ServicesContact the Coordinator of Liaison Services with issues, suggestions or resources not included in the current outreach and engagement support resources
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UK Libraries Marketing DeptReach out to UKL Marketing for feedback on your outreach and engagement strategy/plan. NOTE: please have a written list of your current approaches and timelines you use for doing outreach to share with UKL Marketing for the most effective feedback