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Aired June 29, 2022. Note: This episode originally aired in 2016. In the early nineties, Subaru was in trouble. The cars were fine. They ran well enough. But sales had been slumping for years. Subaru was up against giants like Toyota and Nissan. And it was losing. It needed a way to stand out.
Subaru Wrx Sti Multi Color by jtaevans @ Pixabay
Below is a list of databases with sample citations to full-text articles about lesbians and marketing. All are available via the University of Kentucky Libraries.
InfoKat Discovery allows you to quickly search multiple UK library resources simultaneously, including books, journal articles, dissertations, government documents, archives and special collections, images, maps, videos, music and open access content. InfoKat Discovery does NOT include all of the journal articles available through our databases.
What you buy and where you shop matters, especially in this day and age where pinkwashing is common practice, with big-name brands and mainstream retailers commandeering Pride Month to release out-and-proud and “love is love” lines just to cash in as they do with just about every holiday or celebration. Rolling Stone. June 15, 2022.
Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling lesbian-owned bars scattered across the country. The three-episode miniseries was co-produced by German liqueur company Mast-Jägermeister and Roku’s Brand Studio. adexchanger, October 7, 2022.
Authors: Martin Eisend and Erik Hermann
Journal of Advertising, Volume 48, 2019 , Issue 4
"Rising support for the lesbian, gay, bisexual, and transgender (LGBT) community, paired with the considerable buying power of this group, has triggered increasing interest from marketers in the gay and lesbian market."